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The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. AMA membership has allowed me to offer my clients meaningful real-time data helping their businesses to grow online. The AMA membership is an investment to any Digital Marketing Company.
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About AMA The American Marketing Association is the essential community for marketers. In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. Media About AMA As the leading global professional marketing association, the AMA is the essential community for marketers.
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From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The 2027 AMA Winter Academic Conference in New Orleans invites scholars to examine how marketing is evolving in response to these technological and geopolitical transformations. AMA Conferences, Events & Training As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. Here are some of the industry and academic leaders, speakers, and training instructors you will encounter in the AMA community. In-Person and Virtual Options During the 2026 AMA Summer Academic Conference in Denver, CO, July 24-26, we will explore how marketing academics can strengthen their impact across scholarship, teaching, and organizational leadership at every career stage.
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If you cannot join us in Denver, select virtual programming will be available on Monday, July 20. Shape the Future of Higher Ed Marketing For over 30 years, the AMA Symposium for the Marketing of Higher Education has shaped the future of higher ed marketing with a peer-reviewed program that refines strategy, strengthens institutional reputation, and supports long-term financial health. Beyond the sessions, it’s a collaborative space where ideas turn into action and innovation fuels progress.