Looking to harness consumers? habits to support healthy eating, Weight Watchers? new mobile application helps users track food choices, manage their environment and support long-term behavior changes.

Context Explanation

WW (formerly Weight Watchers) this week launched “Kurbo by WW,” a free mobile app with a behavioral program designed to help kids and teens ages 8 to 17 reach a healthier weight. Naturally, such a ... Weight Watchers has launched an iPhone application to complement its PC and mobile Web diet-plan offerings. The application is free to download.

Insight Material

However, consumers not enrolled in the Weight Watchers ... GRAND RAPIDS, Mich. (WOOD) — WW, the re-branded Weight Watchers, recently released an app for children called Kurbo. Kurbo launched last month. It’s a free weight loss and nutrition app for kids ages ...

Final Conclusion

When I heard about Kurbo, the company formerly known as Weight Watchers' new app for children, a program designed “help children reach a healthier weight,” I felt sick. I was a fat kid. Big-girl shame ... Weight Watchers announced that its app will now sync with activity trackers Jawbone and Fitbit so that users of the diet and food logging program can see how their fitness data correlates with their ...